Tag Archives: Ontario Craft Beer Week

BloomsdayTO is tomorrow!

When I started planning this run I figured I would probably have about half of the 21 venues I was visiting taking part. That all but two offered to help me collect funds for Northern Alberta is pretty damn special.

This is absolutely one of my favourite things about Toronto’s craft beer community. I can send an email to just about any brewer and know that I’ll reach someone who doesn’t have to consult half a dozen others on something as simple as setting out a jar for one day. The overwhelming support from so many individuals is what makes it feel like community, more than industry.

Kudos, by the way, to Folly Brewpub and Steam Whistle, both of which already raised money for Fort McMurray through their own initiatives and still enthusiastically jumped on board with mine.

(the icon on the top left pops out the directory)

This is obviously my last update before I start bouncing between breweries tomorrow, with my RunTOBeer co-captain Rich Kuchinsky (the man loves beer as much as I do, and running even more!).

The RunTOBeer community has been incredibly supportive of this, already donating nearly $400.00 and sending lots of online love. Several members will be joining me at various stages of the journey.

Last night a few Tribe Fitness members joined me for a run and pitched in another $80.00. Big thanks to Heather Gardner for helping organize that.

Even if you can’t make a donation you can still help by sharing the message. Thursday, please use your social media accounts to let people know they can support a local brewery and help other Canadians get back on their feet, all while doing themselves a favour by picking up great beer. Use the Hashtag #BloomsdayTO when you do. I’ll be watching for it.

Finally, you can track my journey on Instagram & Twitter by following me at @BrewScout. I’ll be updating at every stop along the way.

This is the final list of breweries accepting donations on June 16th, in the order I’ll reach them. Please give them your support.

  1. Muddy York
  2. Left Field
  3. Louis Cifer
  4. House Ales (BarVolo)
  5. Steam Whistle
  6. Bellwoods
  7. Folly Brewpub
  8. Blood Brothers
  9. Burdock
  10. Halo
  11. Henderson
  12. Lansdowne
  13. Bandit
  14. Indie Ale House
  15. Junction Craft
  16. Rainhard
  17. Great Lakes
  18. Cool Brewery
  19. Black Oak
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Bloomsday Update

Wow, what a first week that was! Within minutes of sharing my plans I already had local breweries asking how they could help. Breweries from outside Toronto are asking how they can contribute. Canadian Beer News and Canadian Running Magazine each wrote about my plans and the social media frenzy was … well… frenetic! I’m so grateful to everyone that shared the message and offered support.

RunTOBeer members got an early start on the fundraising, contributing just over $240.00 at events held at the Amsterdam BrewHouse and Bar Hop BrewCo this weekend. We have five more runs planned between now and June 16th, so the jar is going to be pretty full by the time I lace up on Bloomsday.

A number of questions have also landed in my inbox in the past week, so I thought I would put some answers here.

What is required of the breweries I’m asking to take part?

Almost nothing. All I’m asking of anyone is to put out a jar to take donations on June 16th. I’ll come by in the days following to pick up the cash and turn it over to the Red Cross.

What if breweries want to do more?

I won’t say no! My goal is to make this as easy as possible for breweries to be involved. Anything more — from starting collections earlier to spearheading their own fundraising initiatives — is a bonus for the victims of the wildfires.

What will I do to let people know to which breweries are collecting?

Aside from whatever social media I can provide, I’ve also started populating this map with breweries that have already agreed to help out.

I’m trying to get more media behind this as well. CTV Edmonton reached out to me Monday for an upcoming segment. Draft Magazine (U.S.) is writing about it. I’m pretty sure this is only going to continue to build, especially as more breweries climb on board.

Will I be publishing the totals collected at each brewery?

Nope. I’ll only publish the total.

As much as I want to encourage breweries to aim really high, I don’t want discourage any brewery by turning this into a competition. I think it’s important that the people of Alberta see that Toronto’s independent breweries are united in their concern.

Can other runners join me on the big day?

Sure! Why not? Come for any part of the run you like. Just please don’t give me money on that day. Instead, please leave donations at one of the participating breweries.

Please note I won’t be running on a schedule. The best way to estimate my whereabouts is to follow @BrewScout on Instagram and track my progress that way.

Plans for next year?

More running, more beer. Hopefully no more natural disasters.