A few weeks ago I was asked to host the introduction of three breweries (Liberty Village, Great Lakes and Nickel Brook) to the membership of Toronto’s SOHO House. That’s where I got into a beer-fueled brainstorming session with Tej Sandhu – who coordinates the SOHO House craft beer launches – and his very astute wife, Andrea.
Tej, you should know, is the co-founder of #RunTOBeer. When I put out a series of tweets last March for others to join me in a jog to Mill Street, he was the only one to show up on a punishingly cold Sunday morning, to putter along over 5km of ice and misery. Since then, he and I have been working together to build a running club that’s both enjoyable and rewarding (we have a few big announcements to make in the next couple of months).
But Andrea suggested we could grow the club even more if we added a shorter route, for those that aren’t quite ready to do 5km.
And yeah, she nailed it. I think it’s pretty safe to say ours is now the fastest growing running club in Toronto, if not Canada.
For our May 18th run to the Brewer’s Backyard, for the first time we have three (3) distance options. As soon as we announced that, the numbers began to swell.
Then blogTO caught wind of it and suddenly everything blew up. We went from expecting 30 Victoria Day runners, to possibly north of 200!
We’ve had to make a few adjustments, like shifting the start times earlier so we arrive as the event opens. I’m already dreading the ticket lines, but I’ve been in touch with the event organizer and we’ll do what we can to make things move a bit more smoothly. As for the brewery reps — I can’t even imagine how they’ll be able to pour fast enough, with everyone arriving at once.
But as far as we’re concerned, the more runners the better. If you’re interested in joining what will likely be Toronto’s biggest free run this year, the details are on our Facebook event page.